Category Archives: Blog

How Customer’s Needs Impact Your New Product Success

Every product or service has a purpose. One of the reasons why customers buy a product or service is because of its benefits. Either it solves their problem or meet their needs. Features can also be a valuable factor but only if it can provide benefits. By highlighting your product benefits and features,  you can […]

What Steps Are You Taking To Achieve Your Goals

Goals are achieved through effort. Each of us have our own goals in life. But who among us have thought about writing them down? Analysts tracked down that 90% of us never set goals. Of the 10% who really do, only about 3% have really thought of writing them down. Believe it or not, but […]

How Solving A Problem Can Create Business Opportunity?

Use Creativity To Explore Opportunities As long as consumers have problems, they will always search for solutions. They will consistently search for better, quicker and more intelligent approaches to achieve everyday tasks. Fortunately for entrepreneurs, there are still plenty of room for upgrades in existing products. The greatest challenge for most innovators however, is tracking down […]

Save Time By Setting Your Priorities

Are you struggling with what to prioritize in your business (or life)? With a thousand things any one of us can do in any given moment, how do you prioritize what to do next? Being able to set priorities is the key to getting organized and making the most of your time.  Just like when you […]

Six Tips To Help You Choose A Winning Business Idea

Start with what you know. If you have experience in a particular area, either through your work or hobbies, then the best place to start is thinking about how you can turn that experience into a business. It doesn’t have to be something you’ve worked at for 20 years, think of the things you’re good […]

How To Know If Your Business Idea Is Viable?

When you’re starting your own business, there’s no guarantee that it is going to survive, especially in today’s fast-paced business world. Nearly half of all small businesses fail within the first two years of operation. There can only be two reasons for business failure: first is inadequate planning and secondly, under-capitalization. So before you go […]

Is NPD Process Really Needed?

New products, whether or not they take the shape of new applications, new innovations, or entirely new goods, are critical factors to the success of a business. The concept of new product development process is to provide new value to the customer.  It’s what keeps the company growing.  Your business needs to engage in the […]

Continual Improvement in Product Development

Terms like Lean, Six Sigma, and Continuous Improvement have become normal everyday jargon in the world of manufacturing, but yet they remain far less adopted in the world of product development. Is this because of a lack of understanding? Or perhaps a lack of focus on new product development? Or maybe just a reality of […]

Open Your Mind To Innovation

Mental Habits Lead To Innovation Some of the greatest inventions came out of problems and challenges the inventors were having in their lives. These investors decided to focus on the solution instead of giving all their energy and thought to the problem. Dr. Scholl’s foot medications for example would not have been around if people […]

Instill A Mindset of Innovation at Your Small Business

Opportunity counts for so much in the business world. Strong entrepreneurs aren’t afraid to look for openings in the market which means actively looking and going after ideas that can be turned into opportunities. But how do you find new opportunities to take your business to new markets and growth levels? Well, everything can be considered […]